Episode 26 - Commercial Insights with Regions Bank
In a global marketplace, events halfway around the world can have ripple effects for your business — no matter the size. Everything from gas prices to inflation is increasingly intertwined. So just how much should a business owner pay attention to global news — and what can they do in response to consumer uncertainty? Vanderbilt Professor Kelly Goldsmith, an expert in scarcity and uncertainty, joins us to explore lessons for business leaders.
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Meet the Speaker
Kelly Goldsmith, Behavioral Scientist and Professor of Marketing
Prof. Goldsmith received her doctorate from Yale University in 2009. Next, she joined the faculty of the Kellogg School of Management where she was consistently one of the highest rated instructors, receiving multiple honors and awards for both her research and teaching. In 2014, she was named as one of the "Top 40 Most Outstanding B-School Professors in the World Under 40" (Poets & Quants) and one of "Eight Young B-School Professors on the Rise" (Fortune). In 2017, she joined the Owen Graduate School of Management at Vanderbilt as an Associate Professor of Marketing with tenure. She was promoted to full professor in 2021. In 2022, she was named the E. Bronson Ingram Professor of Marketing. She lives in Nashville with her husband and their twins.
Listen to More in Our Podcast Series
Our world is changing at a breakneck speed, and today’s business leaders need guidance to position themselves for success. Commercial Insights with Regions Bank features in-depth conversations with thought leaders and experienced commercial business advisors about what’s new, what’s next, and what you can do to best position your business for the road ahead.
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